Recommendations

//__Recommendations for General Mills, Inc. include__//:


 * Researching further what other companies are doing in order to compete within productivity. This in-depth benchmarking idea would improve General Mills’ process and make it more competitive and efficient against Kellogg’s Company or ConAgra Foods.


 * General Mills could also change all of their milling and manufacturing facilities to the biomass-powered energy source. This way the company would be even more environmentally sustainable and have a generalized energy source for their factories.


 * In addition, as technology develops, it is critical that General Mills and other food processing/manufacturing companies keep up to date with their machinery and related technology so as to remain competitive and increase their productivity. The time it takes to make cereal could be cut by more than half as the future provides technological advancements in the industry.


 * An increase in online marketing. This way General Mills would be able to reach a bigger market at a faster rate than solely TV advertising, which is the form of promotion that the company has mostly been using over decades. The company could offer online coupons, or online shopping for their products, and create a presence for the company online through e-commerce.


 * Increase in targeting the older generation, or the baby boomers. This area of the population shows that its' demographic is growing, with older people retiring, and thus opening a new available market for companies. General Mills can increase their marketing and advertising to this generation to increase sales.

I based these recommendations on all that I learned from tracking the GIS stock as well as in class. All these recommendations are to increase General Mills, Inc. promotions exposure as well as to decrease its' debt. The company already does well in corporate social responsibility, health consciousness, leadership motivation, employee empowerment, and dividend yield.